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Welcome to the GM3 in Alkmaar

We are delighted to welcome you to Alkmaar for GM3 2026, bringing together our leadership team for two days of strategic discussions, collaboration, and shared experiences.

 

This year’s meeting will combine business sessions, knowledge sharing, and opportunities to discover one of the Netherlands’ most charming historic cities. We look forward to connecting, exchanging ideas, and shaping the future together.

Program

5th July – Arrival

We are staying at the Fletcher Hotel-Restaurant De Oude Gevangenis, in Alkmaar, which is located in the former prison Schutterswei and has been transformed into a modern hospitality venue.

We will have all of our breakfasts and lunches here and will dine in the hotel restaurant – D’arrêt on the evening of the 5thJuly at 19:30

6th July – Strategic Meeting Sessions

A full day dedicated to business updates, strategic discussions, workshops, and collaborative working sessions in the hotel Meeting Room.

We will have dinner at the Mooij restaurant and we will meet in the lobby at 19:00 to depart to the restaurant with dinner at 20:00 (15 min walk).

7th July – Morning Sessions & Activities

Following a half-day of business sessions and closing session in the morning, after lunch at the hotel, we will explore Alkmaar and its surroundings through a selection of local experiences, please ensure you wear suitable clothing:

  • 14:00           Guided bike tour through the Alkmaar region, Meetingpoint bikes 

We will be using eBikes to travel around, if you are uncomfortable with cycling or wish a safety helmet (This needs to be REQUESTED ahead of time), please advise Yael or Esther immediately.

  • 15:00           Visit Robin 
  • 15:45           Closing GM    At showroom Robin office
  • 17:00           Cycle back to Alkmaar
  • 17:30           Private boat trip 45 minutes canals Alkmaar
  • 18:15           Back to hotel to freshen up
  • 18:45           Cycle back to city centre
  • 19:00           Visit to the famous Alkmaar Cheesemarket by night
  • 20:00           Dinner at Foodbar 1480

A great opportunity to experience Dutch culture while spending informal time together.

Discover Alkmaar

Located in the heart of North Holland, Alkmaar is famous for its historic canals, picturesque streets, and world-renowned cheese market. Rich in history and Dutch tradition, the city offers a unique blend of heritage, culture, and modern charm.

Our venue is equally remarkable. Fletcher Hotel-Restaurant De Oude Gevangenis is housed in the former Schutterswei prison, where historic jail cells have been transformed into stylish and comfortable hotel rooms. This extraordinary setting combines historical character with contemporary comfort, creating a truly memorable experience.

Just a short walk from the city centre and close to the North Sea coast, Alkmaar is the perfect backdrop for our GM3 2026.

A Dutch Delight: The Stroopwafel

No visit to the Netherlands would be complete without tasting one of its most beloved treats: the stroopwafel.

This iconic Dutch cookie specialty consists of two thin, crispy waffles filled with a smooth caramel syrup delicately enhanced with natural Bourbon vanilla. Sweet, comforting, and uniquely Dutch, the stroopwafel has been enjoyed for generations and has become a favorite around the world.

As a small welcome gift, each participant will receive a traditional Dutch stroopwafel to enjoy during their stay.