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Welcome to the GM3 in Alkmaar

We are delighted to welcome you to Alkmaar for GM3 2026, bringing together our leadership team for two days of strategic discussions, collaboration, and shared experiences.

 

This year’s meeting will combine business sessions, knowledge sharing, and opportunities to discover one of the Netherlands’ most charming historic cities. We look forward to connecting, exchanging ideas, and shaping the future together.

Discover Alkmaar

Located in the heart of North Holland, Alkmaar is famous for its historic canals, picturesque streets, and world-renowned cheese market. Rich in history and Dutch tradition, the city offers a unique blend of heritage, culture, and modern charm.

Our venue is equally remarkable. Fletcher Hotel-Restaurant De Oude Gevangenis is housed in the former Schutterswei prison, where historic jail cells have been transformed into stylish and comfortable hotel rooms. This extraordinary setting combines historical character with contemporary comfort, creating a truly memorable experience.

Just a short walk from the city centre and close to the North Sea coast, Alkmaar is the perfect backdrop for our GM3 2026.

A Dutch Delight: The Stroopwafel

No visit to the Netherlands would be complete without tasting one of its most beloved treats: the stroopwafel.

This iconic Dutch cookie specialty consists of two thin, crispy waffles filled with a smooth caramel syrup delicately enhanced with natural Bourbon vanilla. Sweet, comforting, and uniquely Dutch, the stroopwafel has been enjoyed for generations and has become a favorite around the world.

As a small welcome gift, each participant will receive a traditional Dutch stroopwafel to enjoy during their stay.

Program Overview

Day 1 – Strategic Meeting Sessions

📍 Fletcher Hotel-Restaurant De Oude Gevangenis – Meeting Room

A full day dedicated to business updates, strategic discussions, workshops, and collaborative working sessions. The day will conclude with a group dinner at the hotel restaurant.

Day 2 – Morning Sessions & Discovering Alkmaar

📍 Fletcher Hotel-Restaurant De Oude Gevangenis – Meeting Room

Following a half-day of business sessions and closing remarks, we will explore Alkmaar and its surroundings through a selection of local experiences:

  • Guided bike tour through the Alkmaar region
  • Canal boat tour
  • Visit to the famous Alkmaar Cheese Market
  • Discovery of Alkmaar’s historic city centre
  • ROBIN visit and closing activities

A great opportunity to experience Dutch culture while spending informal time together.

Hotel & Logistics

Accommodation

We will be staying at Fletcher Hotel-Restaurant De Oude Gevangenis, a unique luxury hotel located within a former prison building that has been transformed into a modern hospitality venue.

Dining

Sunday, July 5
Welcome Dinner at Fletcher Hotel-Restaurant De Oude Gevangenis

Monday, July 6
Group Dinner at Mooij Alkmaar

Tuesday, July 7
Group Dinner at 1480 Food Bar